First is only available inflight and in the Concorde lounge

Faster Flying

A first-rate read

First passengers get an upgrade in print

We have unveiled a new magazine for the First cabin. First is a collectable quarterly journal with a distinctive, handcrafted design and featuring original, personal reflections on travel.

The new title is designed to bring to life BA’s ‘Dedicated to Exclusivity’ First proposition by creating a thoughtful, compelling reading experience.

The magazine replaces the existing First Life. It has a new format, with an improved paper stock. Each issue will be anchored in a single concept, beginning, appropriately, with The Time Issue in November.

The pages will explore the theme from a historical, philosophical, scientific, artistic and cultural perspective, with distinguished contributors, BA experts and specially commissioned artwork.

First launches to coincide with the new 787-9 First cabins. It is only available inflight and in the Concorde lounge.