August 2014 ● Issue 4The Faster Track Logo link ContentsClose
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A radical refurbishment of British Airways’ short-haul Airbus fleet is under way with redesigned seats and interiors inspired by the A380 and 787 Dreamliners.
Over the next 12 months, all 95 of the A320-family aircraft will be fitted out with slimmer, grey leather seats that will enable the addition of extra capacity.
A two-class cabin is retained with a 2:2 configuration in Club and the middle seat free. The seats will be bridged with a stylish new ‘central console’ table, providing customers with improved functional space. There will be standard seat pitch throughout the aircraft, as in the short-haul cabins of other legacy carriers such as Lufthansa and Swiss.
Fast-track through security, lounge access, quality catering and more personalised service will remain central to the Club experience.
British Airways has also entered into discussions with Inmarsat about rolling out Europe’s first ground-based 4G broadband network to provide inflight internet access on short haul.
As part of its investment in short-haul for Club Europe customers, British Airways has also recently invested in significant redesigns of its domestic lounges in Belfast, Glasgow and Edinburgh.
“The short-haul landscape has changed enormously in recent years,” says Keith Williams, executive chairman. “It’s vital that we stay competitive and satisfy the demands of all types of short-haul customer. The new interiors and retention of Club Europe are a big part of that.”