Faster Thinking

Power to the people

Alex Cruz vows to create a British Airways ‘for everyone’

British Airways’ chief executive Alex Cruz has pledged that the airline’s new £4.5bn investment programme will improve the flying experience for all customers.

In a speech in London, he reaffirmed British Airways as a premium airline committed to customer choice and voiced his determination to create a stronger national carrier to benefit customers and remain at the forefront of world aviation.

He said his strategy at British Airways was designed to enable increased investment for customers and wider availability of affordable fares.

"We want to be the airline of choice for everyone. Every customer matters – short-haul or long-haul, economy or premium. So we must have an offer that is attractive to everyone"

He announced that the £4.5bn investment over the next five years would include:

72 new aircraft, including four new types for the airline: the Airbus A350, the Boeing 787-10 and the neo (new engine option) variant of the Airbus A320 and 321

Completely new interiors for 128 aircraft in the existing fleet

At-seat power for customers in all cabins

Upgraded catering for economy customers on long-haul

Roll-out of fast wifi in all cabins on short-haul and long-haul.