British Airways' chief executive, Keith Williams. Photo: Nick Morrish

Faster Thinking

The Premier Club’s screen debut

It’s about sharing information and business knowledge - and inspiration too. Keith Williams, British Airways’ chief executive, welcomes you to The Faster Track.

Welcome to the online edition of The Faster Track, our new regular briefing for our most exclusive group of customers: you and your fellow Premier cardholders.

Many of you have told us that you would like more information about British Airways: not just issues that might affect your organisation’s or your own travel experience, but issues affecting the airline as a whole. So we’ll provide the latest information on what’s happening on board, changes to our route network and fleet, plus the inside track on our company and its people. 

But there is an inspirational dimension to The Faster Track too. We’ve recruited some interesting experts and writers, such as Aston Martin’s chairman David Richards and the design guru Stephen Bayley, to share their insights and opinions. And we’d value your insights and opinions too - whether for publication or my ears only. 

Send me your thoughts via the link below.