British Airways' director of strategy Lynne Embleton. Photo: Nick Morrish

Faster Thinking

Meet the director: Lynne Embleton

Lynne Embleton is director of strategy and a member of BA’s executive board. She joined the airline in 1992 after gaining her MBA and MSc in Management Science. Lynne is the key figure in shaping the BA schedule and route network.

What has integrating bmi meant for BA?
More destinations and a better schedule. Integrating bmi was a great cross-team effort - good practice for the recent challenge of bringing the A380 and 787 into BA.

Can BA grow further without a third runway?
Yes. Since bmi, we can reuse slots to grow our longhaul network, and we can grow via bigger aircraft. Ultimately, though, the UK needs more hub airport capacity. 

How will oneworld develop in the next five years?
Qatar Airlines join us next month, closely followed by Brazil’s TAM. The oneworld alliance is about quality carriers in key markets, offering a global network and smooth connections.

How long before BA becomes the most admired airline?
That’s a question for our customers! We are making great progress in strengthening our network, investing in new aircraft, upgrading our products and building closer relationships with our customers.

What one thing at BA would you change?
I’d remove Air Passenger Duty. It suppresses travel and hampers our ability to sustain routes. 

If you hadn’t joined BA, what would you be doing now?
My MSc project was on the mathematics of cheesemaking, so perhaps I’d have a Cheddar business by now!